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Wednesday, 10 June 2009

The Twitterati

Twitter is like Marmite. Clients and colleagues either love or loathe it. Those that hate it inevitably say something like: who cares what you had for breakfast?

And they’re right. Validating your lonely existence is not what Twitter is about. There’s plenty of rubbish on the internet, but we don’t dismiss it out of hand just because of that.

We are seeing more enquiries about how to use Twitter effectively. And no wonder clients are interested. ComScore shows Twitter has gone from under 10 million monthly unique visitors to its site world-wide in February, to 32 million in April, up from 19 million in March 2009. Even more impressively, that score only includes website visitors, not the millions who access it via phones.

But if it’s the early adopters of funky new social media you are after, or if you think Twitter is the cool place to be, think again! It’s months since I read in the ad magazine, Revolution that the super cool had already abandoned Twitter when the corporate suits moved in for a clutch of other social media platforms.

It keeps happening. Remember all the fuss about Friends Reunited and MySpace? A lot of money piled in and they’re not exactly flavour of the month now.

There are loads of new social media platforms all hoping to be the next big thing.
That doesn’t stop companies engaging with the Twitterati, as long as they do engage and don’t just sell: that goes down like a lead balloon in any social media format.
But it’s wise to stay flexible and avoid putting all the eggs in one social media basket.

There are plenty of next big things brewing.

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posted by Penny Haywood Calder at


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