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Friday, 26 June 2009

Using WordTracker to boost your online sales

It's great when you get your hands on something that is genuinely useful, so I'm grateful to Ian Burgess at for pointing me towards

He explained keyword research in Google Analytics is based on past performance, whereas WordTracker is predictive and they are an excellent way to find extra profit avenues from your search terms.

A new version of WordTracker is coming down the line that looks very useful if this beta video is anything to go by:

Wordtracker New Tool Tutorial from Wordtracker on Vimeo.

If most of your online business comes from searches involving just 20 keywords, finding another 20 good keywords would give you a decent hike in new business. WordTracker provides initial free tools and tutorials to turbo-charge your keywords research, with enhanced paid-for offerings.

As WordTracker's free tutorial says: "you can't get enough good keywords", and they open up avenues to unexplored profits, and provide useful information. The words I've looked at to date have shown unexpected differences in popularity. I'll be reviewing my content. Can I encourage you to take a look if you're not using WordTracker already?

And there's good marketing and management advice to be had at

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posted by Penny Haywood Calder at


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