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Monday, 13 July 2009

Insight from knock-backs

There's a great post by Adele Revella on her Buyer Persona blog here: The piece shows how to delve behind sales knock-backs to gain great insight.

It reinforces what David Meerman Scott says in his seminal book, The New Rules of Marketing and PR, about conversations with customers being crucial to doing good business.

I think Adele's post gives some great examples of how to do just that

I'm grateful to fellow PR Boutiques International member, Wendy Marx for pointing me towards a link posted by Stephanie Tilton which led me to the Buyer Persona blog piece.

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posted by Penny Haywood Calder at


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Blogger David Meerman Scott said...

Adele does great work around buyer personas. I've learned a great deal from her. Many thanks for mentioning my book. I appreciate it.

Best, David

14 July 2009 at 10:54  
Blogger Penny Haywood Calder said...

Thanks David. Your book is great.

14 July 2009 at 17:00  

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