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Friday, 31 July 2009

PHPR short-listed for a VIBES award

Awards are great for business. Many are free to enter and you get to call your business an award-winning enterprise for evermore. Entering is time-consuming, but the best offer expert judges' feedback, so that every entrant benefits.

We have won awards in the past, but I am particularly pleased to hear that PHPR is on the shortlist for the top Scottish environmental awards for business - VIBES. Are we the first Scottish PR agency to be shortlisted?

The VIBES application form process is designed to create a robust environmental policy, so being short-listed is really encouraging as we now know that we are on the right track.

Taking care of our environment is not just a PR exercise for us. We have reduced, re-used and recycled since 1986, so we must have spared a few trees by now. But we were short on measuring and documenting our evidence, as we found out by entering VIBES last year.

Like all the best awards, VIBES (it stands for Vision in Business for the Environment of Scotland) gives expert judge's feedback to every entrant. The idea of entering last year was to use the feedback to do better this year. It has worked.

The main focus is on providing supporting evidence and we addressed some of that in the application. We will be visited at our Edinburgh base and judged in September.

Fingers and toes crossed!

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posted by Penny Haywood Calder at


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