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Monday, 12 October 2009

Creative Thinking in PR

"The flypaper of an unfocused mind"..."may trap new ideas and unexpected associations" better than reasoning.

That goes alongside the thought that few really good ideas come to you in the office.

That's one of the reasons our PR agency is beside the beach in Edinburgh - when we need a good idea we go for a walk. All those negative ions work wonders!

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posted by Penny Haywood Calder at


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