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Tuesday, 24 November 2009

Is PHPR Scotland's Greenest PR Agency?

PHPR is delighted that we received a VIBES Scotland shortlisted certificate at the awards ceremony held in the Scottish Parliament last night. VIBES are Scotland's top environmental awards for business.

We had a serious new business enquiry just after the awards ceremony and we will be fixing up an initial meeting later on today: positive proof that VIBES awards are good for business.

The significance of getting this far in the VIBES awards was really brought home when David Sigsworth, chairman of SEPA (Scottish Environment Protection Agency) said, "The companies on the VIBES shortlist & the winners are recognised by multiple agencies and the Scottish Government for exceptional environmental performance."

PHPR was shortlisted for the best management award for small businesses (less than 50 employees). We are a very small business, and PR doesn't use lots of materials to manufacture things, so the savings we can make through environmental measures are quite small. But they do add up. We have been reducing, re-using and re-cycling since 1986. Each year we add to the eco measures we undertake and most of them benefit our bottom line. And we do help to spread the word and encourage other companies to gain the business benefits of implementing practical environmental measures.

We think we may be the first Scottish PR agency to get this far in the VIBES awards. Until we find out whether any other PR company has been recognised by VIBES for exceptional environmental performance in the last 10 years, we certainly can claim to be one of the greenest PR agencies in Scotland - and that's official!

We worked hard for that recognition. The VIBES awards are tough. Even after attending a half day course on building the business case for a VIBES award, we found the application process was very demanding. It took ages to pull together all the information and do the calculations to prove the savings we achieve. But at each stage we found out more about implementing green measures in business, and demonstrating the savings. And going through that process sparked off ideas for other measures we could try. Our first entry last year gave us really useful feedback from the expert judges - advice that we worked hard to implement before we entered VIBES this year. Yes, we did indeed put ourselves through the VIBES application process twice to get to this stage!

PHPR was one of nine Edinburgh businesses shortlisted:

  • Aquamarine Power

  • Balfour Beatty Rail

  • Edinburgh Napier University

  • Maximillion

  • PHPR Ltd

  • Prestonfield Hotel

  • Rabbies Trail Burners

  • Wilderness Scotland

  • William Waugh

VIBES is a partnership between: Scottish Environment Protection Agency, Scottish Government, Scottish Enterprise, Environmental Protection UK, Envirowise and NetRegs.
With support from Business Environment Partnership, CBI Scotland, Energy Saving Trust, Federation of Small Businesses Scotland and Forward Scotland.

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posted by Penny Haywood Calder at


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