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Monday, 29 March 2010

Clear PR and Gobbledygook warning signal.


picture of a word cloud of the PHPR post on the importance of good clear communications
importance of good clear communications











The Scotsman newspaper carried an article the other day on communications in business. It said,

"....good communication is more important than ever.
While corporate communications was once seen as a post-strategy delivery of information process, best practice communication is now firmly focused at the sharp end of business strategy development."

The above was written by a communications professional whose blushes I spare here because this wording seems laced with management speak. I can only imagine how any 'strategic target audience' a company has in mind would react to being an unwitting part of "a post-strategy delivery of information process." It sounds painful.

I assume it means something like: "the tail end of strategic communications" or "simple information delivery." But I'm not sure, and frankly,I don't care as I feel the will to live ebbing away...

But the article confirms a long-held suspicion that the word 'strategy' is a good "potential gobbledygook ahead warning signal." There are a few of them around and I'll no doubt return to the theme.

I also suspect that many people spray the word 'strategic' around with only a hazy notion of what their organisation's strategy actually is and how it differs from the vision, the mission and the goals, but that's another story.

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posted by Penny Haywood Calder at

 

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3 Comments:

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22 May 2010 at 15:43  
Blogger Penny Haywood Calder said...

Thank you! It's lovely to be appreciated.

23 May 2010 at 21:02  
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29 May 2010 at 16:39  

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