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Wednesday, 10 March 2010

How Google's Wonder Wheel Sparked an Edinburgh Technology PR video idea

picture of a wonder wheel generated on Google showing creative PR connections
Google wonder wheel great for creative PR
Google's wonder wheel is not well known, yet it's useful for generating ideas.

Using the wonder wheel option returns search results on Google arranged in a wheel that resembles a mind-map. The spokes represent search terms. The natural results for your search are displayed to the right of the wheel.

The wheel format allows you to quickly see the search results. Click a spoke and another wheel pops up with more results, allowing you to drill down and chase threads of ideas. Then it's easy to refine your results by choosing to show results for "images" or "videos" - which are displayed like the results of a regular Google search.

Using this wheel/refined search combo, you may find information gaps, as I did in this example.

Technology PR agency search spots a gap:

Key a search term into Google as per normal

When the results appear, look above them - just below the Google search box - to see a blue shaded bar containing the words "show options" - click on that.

A list with 4 groups drops down to the right of your search results. The group called "standard view" contains the "wonder wheel" option . Click and your results show a neat wonder wheel.

Click a spoke of your wheel to see another wheel popping up based on a further 10 results relating to the spoke you just clicked.

Follow your thoughts and click away to spark off ideas for articles or blogs - and throw up opportunities.

Using a search on "PR"(UK pages), I clicked on a"technology PR agencies"spoke because technology PR is one of PHPR's strengths. I refined the list to see "videos" - there were no results. Excellent. That means there's a gap in the market and I'm now off to make a technology PR agency video!

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posted by Penny Haywood Calder at


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