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Wednesday, 18 August 2010

Help to get investor-ready

Screen shot of the Money Dashboard home page after their talk sharing experience of raising fundingunding
Money Dashboard Shows the Way to Funding

At an Edinburgh Science Triangle event tonight on making innovative companies investment-ready, George Hall from (who's been through 5 stages of raising funding) recommended allowing an extra 20% for PR, marketing & sales on top of building the product. After all, there's no point in creating the best product if someone else is doing better at selling...

Gayle Mann from which runs the Connect programme was making a plea for innovative companies to apply for their investment-ready-making process which puts a lot of resources into developing companies and plugging gaps with non-execs etc, culminating in a chance to pitch to investors. It's all free to the developing companies and there's no obligation to accept any of the funding offers if you don't feel there's a natural synergy with the investor.

The applications - which she promised are "basic" - have to be in by Sept 6th. The opportunity only happens once a year and an application gets you into their system.

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posted by Penny Haywood Calder at


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