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Friday, 22 October 2010

DIY PR at 4Networking

Picture of Penny Haywood Calder with her best-selling book DIY PR (1998)
DIY PR - how PR and online marketing are converging  online
Great questions from the 4Networking group this morning at my talk on DIY PR at Edinburgh South. Hopefully they will follow through on using PR, marketing and sales techniques to get the combined benefits working for them.

Tools like Ping.fm make that so much easier to achieve - posting to lots of different types of social media quickly gives you a PR boost and gets your marketing messages across.

DIY PR rule no 1: never write something once, when you can adapt it for all sorts of purposes: for example: news releases, blogs, ezines, micro blogs, status updates, forums and social bookmarking sites. Loads more impact for very little extra work, thanks to Ping.fm - it's free, so why not try it?


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