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Monday, 1 November 2010

Real Time Marketing & PR

David Meerman Scott's new book is launched today and the last time I looked, it was already at #12 on

I'm not surprised.

Real Time Marketing and PR (Real Time MPR) is another refreshing blast at traditional ways of promoting things. It follows his seminal New Rules of Marketing & PR - a book that went on to become a modern business classic and stayed on BusinessWeek's bestseller list for six months.

Real Time MPR shows that engaging with people in real time puts companies significantly ahead - with the research to back that up. He shows how people in the 100 largest companies in America engage in real-time (or not) - and names names.

You can download a free sample of Real Time MPR here:

Earlier today, I attended Meerman Scott's Hubspot webinar where he made a really useful observation: that "reaching people in real time" is something that interests companies much more than "social media". Once more, DMS has articulated something I've seen but not put into words. He is a really clever soul.

Careful: reading his books may cause a series of light-bulbs to glow brightly above your head.

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posted by Penny Haywood Calder at


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Blogger David Meerman Scott said...

Hi Penny. I love this quote: "Careful: reading his books may cause a series of light-bulbs to glow brightly above your head." That's what I am trying to do!

Thanks so much for your support. David

2 November 2010 at 12:51  
Anonymous Penny Haywood Calder said...

And thank you for all the insight you provide.

2 November 2010 at 14:33  

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