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Monday, 31 January 2011

13 Tips on How NOT to Leverage the Power of Social Media at Events



1) Why not stick to marketing-speak to promote upcoming events online? Never mind getting interactive feedback on the highlights and good things that came from previous events...

2) How about relying on people to use up their own smart phone data quotas and battle poor mobile reception at your venue? Don't give them a free Wi-Fi hotspot to make it easy to post highlights from your event, or put up Twitpics.

3) Ssshhh - don't tell them what the Wi-Fi password is, or they might be reminded to think about the posting possibilities!

4) Don't provide handy charging facilities for phones, laptops or netbooks - they'll happily drain their batteries reporting gems of wisdom and fun things that happened at your group if they really want to.

5) Never make it easy for people to know the correct spelling of important speakers' names. If you remove the accuracy-doubt barrier they may tweet and cover your events with reflected glory.

6) Don't give the speakers effective visual aids that can be seen from anywhere in the room to help highlight the key points, and aid reporting key figures!

7) There's no point in facilitating social media buzz because posts from an event are unlikely to bring in more attendees on that day. Never mind future events. You'll market them when the time comes and who cares about creating online buzz around your events?

8) Most online socialites will stop at Twitter if they go online at all from an event. Don't bother extending their reach by hooking up with location-based social sites like FourSquare. Or sending them to "like" your Facebook biz page in return for something useful (a discount, freebie or download related to the meeting topic?): or to register on your website or blog for a similar inducement.

9) Nor would you encourage your Twitterati to organise related online meetings (TweetUps) or Twestival for social causes under your group banner.

10) There's no option for the .com, .bix or co.uk versions of your biz name on social media, so you can safely ignore the intense competition for your online name from all over the English speaking world. Who cares?

11) Never knowingly engage with attendees' feedback. Leave them unheard, ignored and disappointed! Who cares if other groups are reaching your attendees regularly between meetings on LinkedIn, Twitter or Facebook?

12) Don't attempt contact offline between meetings.

13) Don't bother to note preferred communications channels: both online and offline (hint: that may be the ones that are easy to reach them on, and the ones they use to reply to you)



PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK

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