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Saturday, 19 February 2011

Google One Pass to Publishers' Rescue?

At a time when publishers are struggling to monetise content, Google has launched a simple flexible payment system called One Pass that allows publishers to set terms for accessing digital content online.

Google One Pass provides freedom for consumers too, allowing readers to “purchase-once, view anywhere functionality” for digital newspapers and magazines. This could mount a challenge to Apple's content distribution model if they can manage to serve the fragmented Android mobile market.

For publishers, One Pass offers just about any option they could want:
  • micropayment processing
  • day passes,
  • metered access,
  • pay-per-article,
  • multi-issue packages.
It is a total system, providing user authentication, payment processing, and administration, so that publishers can get on with creating high quality content for their readers.

Content is managed through an online interface, so publishers can try out different approaches to selling content with minimal development cost to see what works best for them.

The payments are processed through Google Checkout, so there is no need to build a third-party payment system into the publishers’ sites.

Publishers control prices and how users pay to access content. They can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages. Google One Pass also allows metered access, where a publisher can provide some content or a certain number of visits for free, then charge frequent visitors or those interested in premium content, according to the business model selected by the publisher.

Publishers can give their existing customers codes to verify their subscription status, or can seamlessly offer content to existing subscribers via solutions enabled by Google One Pass.

Google One Pass operates across multiple sites and also offers payments in mobile apps, where the mobile OS terms permits transactions to take place outside the app market.

With shed-loads of redundant journalists and editors starting up all sorts of publishing ventures, this could do well. Especially in the mobile if they can manage the fragmented Android userbase.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK

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posted by Penny Haywood Calder at


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