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Monday, 14 February 2011

Writing Web Copy That Works

There's no point in driving traffic to a client's site with a mixture of online and off-line PR if the client's website isn't doing its job: converting visitors into sales enquiries.

When we're asked to re-do web copy, this is where we start. Hope you find PHPR's guide to writing web copy helpful.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK

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