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Sunday, 13 March 2011

Newsletter PR Power

Intellectual Property legal specialist, Patricia Barclay from Bonaccord and PHPR have been developing an innovators' launch pad. The idea is to help innovators extract maximum value from their ideas . Great ideas are not worth much if no-one's heard about them and if the intellectual property is not bolted down properly - and that goes well beyond the patent to the whole branding, processes and corporate identity.

Bonaccord are also raising the profile with a quarterly newsletter called Boncommence, featuring a legal article and a guest piece in each issue. It is aimed at innovative start-ups and I was delighted to be asked to contribute to the first one.

Shortly after the newsletter release, Bonaccord reported "unbelievable feedback" with several larger organisations taking it up and distributing to their lists. A major international bank is sending it to all their Scottish managers with instructions to sign up and distribute to suitable customers and there have been requests from university innovation support centres throughout the UK, plus a number of their clients are sending it on to their customers.

Just proves that a useful newsletter written by people with lots of experience and passion about helping innovators will stand out from the crows amidst all these spammy sales newsletters. Here's to good content!

If you'd like a copy of Boncommence, contact Bonaccord here

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.

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