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Tuesday, 5 April 2011

Good Looking Chimp for Integrated Email, Newsletters and Social Media




I always find really good things came out of voluntary activity, although it would be impossible to predict them and counter-productive to try. Just give and be delighted if something comes along. A bit like the bulbs I always forget I've planted. When they pop up and surprise me in the spring, they make me really happy.

And I'm just as delighted this morning finding a really useful and lovely-looking piece of software.

I remember being really supportive when the Travelling Gallery (I'm on their advisory panel) in Edinburgh applied for a grant to further digitise their operation. The specially designed vehicle takes cutting edge contemporary art to communities all over Scotland. The staff have now been on various training courses and reported the results at our meeting yesterday. I could see that the tools they were learning to use are good as I use some of them at PHPR. One in particular caught my eye: Mailchimp. It's one of these mail manager pieces of software I've been vaguely aware of, but haven't got round to trying out.

Prompted by the meeting, I had a look this morning.

First impressions - it looks seriously useful, especially as it has social media integration tools. And I like the graphics. That could sound trite, but to me good design both inspires confidence and has to be easy to use. So far, so good. I'm looking forward to further excursions with this chimp!

Have you tried it? What do you think? I'd love to hear what you think - and what is your favourite mailing/CRM tool? Just comment below.


PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.ukPHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtvPHPR Ltd on LinkedInFollow PennyHaywood on Twitter

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