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Monday, 9 May 2011

Social Media Adding Value

A recent O2 report in partnership with RBS SE100 Index of social enterprises suggests social enterprises are expected to add an average of £212,000 each to their bottom line, helped by social media.

67% of the 60,000 social enterprises in the UK use social media in their daily business operations compared with around 1 in 10 ordinary small businesses. I am currently finding even less than 1 in 10 businesses using social media regularly in the business groups I speak to on the subject. In one group of 50, only three put their hands up and two were, in their words, "dabbling." The other was a professional social media consultant.

Ever since I wrote DIY PR and probably coined that term back in 1998, I've been encouraging small businesses to get their feet on the publicity ladder and social media offers a series of additional opportunities to do just that.

I'm not always popular within the PR community for promoting DIY PR. I've had PR consultants accuse me of taking the bread from their mouths, but most small businesses can hardly afford a crumb at the start and it's not always obvious which are the ones with the dedication to maximise the opportunities that PR presents, on-line and offline.

I believe that most small business owners with serious growth aspirations are only too happy to delegate the PR as soon as they can afford it and are fully aware of the added value. For that reason, they make much better clients than ones that don't understand what's involved - or indeed possible. That means DIY PR ultimately helps both the client and their PR people, whether they are in-house or an external agency.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: TV Channel on YouTube: Ltd on LinkedInFollow PennyHaywood on Twitter

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