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Friday, 17 June 2011

Blogs Deliver Cheapest Sales Leads



Blogs come out as the most cost-effective sales lead generation tool, followed by social media, in a recent Marketing Data Box series of US marketing charts sponsored by inbound marketing experts, Hubspot - see chart.

They say, "The average budget spent on company blogs and social media increased from 9% in 2009 to 17% in 2011. Marketers, the survey found, are decreasing the portion spent on PPC, direct mail and telemarketing."


PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.
URL: http://www.phpr.co.uk
PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtvPHPR Ltd on LinkedInFollow PennyHaywood on Twitter

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Tuesday, 14 June 2011

PHPR MD a Double Public Speaking Champion


PHPR MD, Penny Haywood Calder has won her club and area public speaking championships in the Toastmasters International Public Speaking Competition this year. Her winning speech on Extreme Clarity and Brevity for Outstanding Businesses is based on a workshop with renowned Silicon Valley VC, Bill Joos.
She says, "Public speaking is a major plank of our marketing strategy and Bill Joos' workshop at the Edinburgh Entrepreneurs club was an outstanding contribution to our communications skills armoury. As the "go to" VC for Valley entrepreneurs, Bill gets around 97,000 applications for funding. He and his team whittle that down to finance around 50 projects a year, so he knows a thing or two about what makes businesses stand out.
"I enjoyed using the skills he taught and spreading the word to people dedicated to leadership and communications skills training in Toastmasters. Fortunately some of the speech contest judges enjoyed it too!"
Edinburgh-based PHPR will be celebrating 25 years in business later this year. The award-winning company, which gets B2B clients noticed online and in the media, started as a sole trader and incorporated as PHPR Ltd in 1999.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.ukPHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtvPHPR Ltd on LinkedInFollow PennyHaywood on Twitter
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