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Tuesday, 26 July 2011

Marketing Directories

Marketing Services in Edinburgh



There's a lot of general business directories that look like they're just there to get ad revenue and don't look that great. However, I notice this one is coming up on relevant Google searches. As it's a dedicated UK marketing site, it looks more useful for both us and our potential clients.



PR & marketing blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.ukPHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtvPHPR Ltd on LinkedInFollow PennyHaywood on Twitter

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Thursday, 14 July 2011









I like Google Plus. I've only been on for a short time, but already I can see significant advantages over Facebook. For a start, people may be currently complaining that only 'geeky' people are being invited. But they're shaking out the glitches. By the time this is a free-for-all, it has a good chance of working pretty well - so there's less chance of sudden global changes that upset existing settings (especially complex privacy ones) and get up a lot of noses.

I particularly like being able to segregate people into different groups (circles) so I can post content more relevant to them.

And I like the way it integrates with other Google services - to the extent that I wonder if this could give Google Plus users an advantage on Google searches, just by making it so easy to feed stuff in and out of other Google programs?

It also seems easier to do things. The instructions are clear. I've frequently been perplexed by Facebook and I've been hashing around online stuff since 1985, so I'm hardly a rookie. I think Google's key virtue of uncluttered efficiency feeds through to most of their communications. That seemingly effortless simplicity takes an awful lot of brainpower & coding going on beneath the surface. That extra effort invested gives Google Plus an under-rated but significant advantage that could erode competitors' market share, especially competitors that offer a more complicated user experience.

Facebook has such a large following that the jury's out as to whether Google Plus will manage to overtake it. People are notoriously lazy and inertia is very hard to overcome unless something disruptive happens.

But the conditions are there for that to happen. The elephant in the room is personal privacy.

According to a survey earlier this year by Kaplan PMBR of third-year law school students, nearly half (49%) report that they have seen something on someone’s Facebook page that could get the poster in trouble with the law. If that starts happening then people will want a site with easy to manage, yet more sophisticated, data management. That is precisely what Google Plus provides in a straightforward manner.

Few companies are saints, but I'd entrust my data to a company like Google that that has "do no evil" as a guiding principle before a company led by someone who reportedly doesn't care about privacy (reported in a tweet by Nick Bilton, lead technology blogger for the The New York Times‘ Bits Blog http://bit.ly/qykGfL).

But most of all, Facebook is already starting to look dated after my Google Plus experience, just as other search engines didn't cut the mustard after my first Google search.



PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.ukPHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtvPHPR Ltd on LinkedInFollow PennyHaywood on Twitter
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Friday, 8 July 2011

Media PR Mess Way Beyond Social Media


Well, I didn't have to wait long to see the longer term damage to News International's reputation (see last post) in the PR disaster that is the phone hacking scandal.

Brand Republic, the top marketing, advertising and media publication, reports this afternoon that Renault has said: "As a result of the seriousness of the continued allegations of phone hacking by News of the World, Renault is reviewing its media advertising plans, pending the formal investigations. We currently have no advertising planned in any News International press titles in the immediate future."

Brand Republic say "Renault spent £343,829 with the News of the World in the 12 months to the end of April 2011, according to Nielsen".

The statement follows News International's decision to close the News of the World after allegations it had hacked into the mobile phone of murdered schoolgirl, Milly Dowler.

Advertisers had already flocked to abandon the News of the World, but Brand Republic report one of those advertisers, Shop Direct, put an advertising boycott in place yesterday of all News International newspapers, pending the outcome of the investigation. That may become contagious as the story persists.

On the other side of the pond, the New York Times homes in on the legal troubles piling up for News International:

"The company’s decision to close The News of the World will not end the scrutiny of the newspaper’s practices by the police, courts and Parliament and by a public panel of inquiry that Mr. Cameron has promised to appoint. Together, these investigations seem likely to make for an inquisition that could run for years, causing further erosion in the credibility of the Murdoch brand and costing News International millions of dollars in potential legal settlements."

Meanwhile the Financial Times reports that Oftcom is stepping up enquiries into News Corp's bid for BSkyB: a move that has seen around 7% slide off shares in the UK media group which now has lost more than 10% of its share value.

Hopefully, the families affected by the phone hacking now feel their plight is getting attention, although it must be stirring up a lot of emotions, making it hard to get on with the grieving process.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.ukPHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtvPHPR Ltd on LinkedInFollow PennyHaywood on Twitter

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Social Media Does In Media?




The connection between traditional media and social media has never been more starkly illustrated than in the demise of the UK's dominant Sunday newspaper over intrusive phone tapping.

And it has been ironic to see events unfolding through PR eyes as the tables were turned and a media giant turned and twisted on the roasting spit of media attention.

The public has spoken and their outrage at the newspaper's crossing of the decency line, hacking phones of 'ordinary' families of dead soldiers and murder victims quickly fed into a media and social media frenzy and the swift withdrawal of advertising revenues. It's another example of the speed at which a reputation can be lost.

This Sunday will see the end of the paper's 168 year run. It was News International's most profitable paper: The News of the World, with a circulation of 2.6 + million (ABC) and a readership of 6.5m - 12% of the UK population (Metrica /Gorkana UKPulse).

But it's worth putting into perspective. Few international PR and media blogs seem bothered. Despite the massive readership, it is a not a world shattering event. Although News International obviously has media interests outside the UK.

But the papers are having a field day here.

Will it make tabloid press reporting more responsible? We can only wait for the answer to that.

Is it another blow to the offline media in general? Or more of an own goal?

And with the phoenix of the Sunday Sun ascending, will it matter?

But there's long term damage to a brand that steps over the line and it will be interesting to see how that manifests itself in years to come.

More importantly: spare a thought for those whose phones were hacked and the additional suffering heaped onto people at an incredibly difficult time. That's damage that lasts a lifetime.


PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.ukPHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtvPHPR Ltd on LinkedInFollow PennyHaywood on Twitter
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