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Thursday, 24 November 2011

PHPR's Publicity Clubs Pilot Aired in Edinburgh

Nearly 30 interested participants from Edinburgh and Glasgow came to the Publicity Clubs' taster session at HSBC bank to hear how the core concept: small group (6-8 business owners) shared publicity consultancy could deliver nearly £11,000 of publicity value a year for just £200 pcm over the course of a year (special price for the pilot phase). The Edinburgh Publicity Club is due to meet at lunchtime in central Edinburgh on the last Thursday of the month.

PHPR's MD, Penny Haywood Calder, outlined the media, social media and online PR benefits of raising the profile. She set attendees 'homework' for a prosperous 2012, designed to tease out key figures that could double sales at no extra cost during 2012.

The first Publicity Club meeting will focus on creating a 90 day action plan designed to spot niches, identify goals and ways to make them happen in the first quarter of 2012.
David Clark from leading internet marketing company, Attacat is fresh from leading his team on an email campaign that won a major email marketing award from Marketing Sherpa for more than quadrupling their clients' business. He shared his tips on how they did that with practical hands-on advice. He said, "Anyone in this room could do it, although obviously, we're very happy to help those who don't have the time..."

David Calder from is Penny's husband. He will be delivering help to Publicity Club members with communications skills training and DIY video. He shared his top tips on getting clarity into stories to generate more media interest.

Mark J Livingstone, business specialist from HSBC, the Publicity Clubs' host, explained how their business services are integrated to deliver joined-up banking.

Publicity Club meetings are scheduled to start in January with the first meeting focusing on clear messaging, clear niches and the creation of a 90-day action plan with clear marketing metrics.

Members' benefits' include:
  • pro support to brainstorm ideas for press releases (or articles)
  • pro editing support
  • pro video support
  • pro researched media lists
  • content templates
  • online press release distribution with 40 pieces of online media coverage guaranteed.
  • social media reports and assistance
  • group testing of websites for effectiveness
  • mastermind sessions to blitz problems
  • access to over 100 ideas for generating referrals
  • proven sales, marketing and PR techniques all designed to make businesses grow.
Publicity Clubs is Penny's brainchild. It follows on her pioneering DIY PR workshops and an eponymous business book, where she catalogued 30 free and low cost sales, marketing and PR techniques based on effect plus skills and resources. Plus introduced planned publicity and media relations, with templates for common business press releases and a media relations guide. DIY PR helped small businesses owners chose the most effective publicity tools to match their personal skills, resources and desired results.

The Publicity Clubs adds in monthly hand-on support to keep the momentum going, plus online PR and marketing. Plus David Calder's broadcasting, video and communications skills and a host of support experts offering insights and advice.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: TV Channel on YouTube: Ltd on LinkedInFollow PennyHaywood on Twitter

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