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Wednesday, 2 November 2011

PHPR to Launch First Publicity Club to boost Edinburgh Businesses

We are piloting Publicity Clubs, grouping small business owners who seriously want to grow their businesses, to provide cost-effective publicity online and in the media.

The first publicity club's free taster session is in central Edinburgh at noon on Thursday 24th November. 12-2pm on Thursday, 24th November at HSBC Bank, 1st Floor, Hobart House, 80 Hanover Street, Edinburgh, EH2 1EL - to book your place email: RSVP pubclubs @

Penny Haywood Calder from PHPR says, “We are aiming to deliver up to £1,000 publicity value each month for every individual publicity club member to turbo-charge small businesses in Edinburgh. I will personally lead the sessions using my DIY PR training experience that helped 1,000s of small business owners over 10 years and culminated in the DIY PR book. Plus my online experience that goes back to 1985 when I launched the world’s first online bank for a well known Scottish bank. We will also bring in outside experts. ”

By working in small groups, the Publicity Club members are effectively clubbing together to buy:

  1. Monthly meetings and on-going email support
  2. Pro PR support for planning and strategy to maximise their efforts and create rolling 90-day Publicity Action Plans,
    Plus support to produce:
  3. Clear sales messages
  4. Effective web copy with website clinics
  5. Marketing materials
  6. Online content generation for Google domination!
  7. Social media on steroids: why post to one when you can reach scores with a few more clicks?
  8. On and offline press releases and/or article marketing
  9. Video training
  10. Online name protection
All proven to get the businesses noticed online and in the media.


  • Structured peer-group support
  • Guest expert insights
  • Discounts and deals
  • A working lunch
All for a monthly subscription of £200. Kindly supported by HSBC.

There are a limited number of places for the free taster – with a sandwich lunch and guaranteed top social media tips – place are available on a first come, first served basis. RSVP: (you may have to prove you are human to get through my filter).

It’s a no-obligation meeting with Penny welcoming feedback on the ideas.

The first Publicity Club proper is scheduled to start in January, or when we reach a minimum of 6 and a maximum of 10 committed members. It will meet on the last Thursday of the month at lunchtime in HSBC’s meeting room in Hobart House.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: TV Channel on YouTube: Ltd on LinkedInFollow PennyHaywood on Twitter

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posted by Penny Haywood Calder at


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