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Sunday, 25 December 2011

On the Sixth Day – Getting Personal

The media and certain key bloggers are able to deliver a personal recommendation from a trusted source to thousands of people.

So today’s top tip you can do right now to help get you and your company better known in 2012 is to understand what individual writers are writing about and personalise your cover note when you send them a release.

Need inspiration?If we’ve seen a writer addressing a topic relevant to a client we’ll put a note on the release maybe saying:
"Liked the piece you did last month on XYZ. If you’re revisiting the topic, our client has some good points to make on this – including the following - see attached release."

How do you research a media list?It's worth capturing the names of people that are writing on areas that impact your business. It's also possible to Google your key industry sector + magazine.

But even if you have a press list already, we find we usually double and sometimes treble clients’ lists, adding hundreds of thousands to your potential audience. It’s amazing how many extra relevant media opportunities we can find using the “stated interests” provided to our pro media database researchers by individual writers, broadcasters and bloggers.

We can break down both online and offline media not only by geography and publication frequency, but also on key consumer or business sector interests.

We’re giving Publicity Club members press release distribution to pro press lists six times a year (or an equivalent article distribution to online sites).

Picure credit: Stuart Miles

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: TV Channel on YouTube: Ltd on LinkedInFollow PennyHaywood on Twitter

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posted by Penny Haywood Calder at


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