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Thursday, 29 December 2011

On the Tenth Day – Get Social!

You know that writing you resolved to do yesterday, or the blog pieces the day before? Well, today’s top tip you can do right now to help get you and your company better known in 2012 is to resolve to re-cycle your blog pieces and articles into social media posts that you can use to drive traffic to your blog or media article. Or get someone else to do it for you.

There are thousands of social media sites, many with good traction to provide heavy duty SEO links to your website or blog and those links will boost your search position on Google.
Social media posts (excluding blogs) fall into three size categories and you can post to a several sites at once, grouped according to size, using or HootSuite (which uses and adds scheduling and monitoring tools to your armoury.

The three sizes are:
1) Status updates (like Facebook) which usually offer c 256 characters plus a photo or video option, plus a link
2) Microblogs like Twitter with 140 characters (suggest using 120 so you leave room for someone to re-tweet). You can add a photo plus a link to the blog or article
3) Social Bookmarking sites like DIGG, where you just post the link.

You’ll notice that I haven’t addressed engaging with followers on social media. Engagement is the real point of social media, but you need to develop a presence so you get noticed first.

That's why we suggest generating and recycling appropriate content so that time-pressed small business owners get going time-effectively: with minimum effort for maximum exposure. Doing more with less effort.

Get notifications from your social media accounts to your inbox to stay on top of engagement until you can justify hiring or outsourcing help.

Picture credit: tungphoto:

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: TV Channel on YouTube: Ltd on LinkedInFollow PennyHaywood on Twitter

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Anonymous seo scotland said...

This comment has been removed by a blog administrator.

3 January 2012 at 06:07  
Blogger Penny Haywood Calder said...

Many thanks for your positive comment. Have a great 2012.

3 January 2012 at 19:06  

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