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Thursday, 22 December 2011

On the Third Day – Seeing is Believing

Great visuals really are better than the proverbial 1,000 words. I can read all the technical specifications for something, but seeing it in action says it all. For example, a camera may have all sorts of bells and whistles, but a picture that couldn’t be captured by an ordinary point and shoot camera shows me that it will enable me to take extra special pictures, like this strange burred water flow picture.

Another great example is the brilliant “Will it blend” series of videos that took a small company that made robust food blenders into the major league. The videos showed the CEO blend everything from billiard balls to iPhones. There was absolutely no room for doubt about that blender. It was clearly exceptionally robust and likely to stand up to daily commercial use. If you want to see whether an iPad will blend, click here!

Videos are particularly powerful. Forrester Research shows video as being worth more than 50 text pieces online. Given the massive dominance of TV over print media, it’s not surprising that, now that downloads speeds can accommodate video, most people prefer video online.

So today’s top tip you can do right now to help get you and your company better known in 2012 is to use good pictures and videos to liven up websites and blogs.
Swap bullets points for cracking pictures and videos will also save you from the dreaded “Death by PowerPoint,” making you stand out by adding a new dimension to your presentations.

More importantly, you can use video online to bottle those fleeting micro expressions that allow people to work out whether they can do business with you. Our US attorney associates have boosted business 500% using video alone to pull in well-disposed sales enquiries.

Need inspiration?Our blog piece (HERE) shows a simple trick to generate pictures from the most abstract of subject matter.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: TV Channel on YouTube: Ltd on LinkedInFollow PennyHaywood on Twitter

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posted by Penny Haywood Calder at


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