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Monday, 25 June 2012

Is Linkedin's new PYMK Feature Showing You Up?

Have you ignored your email invitation to the new-look People You May Know (PYMK) on Linkedin? 
The new look PYMK first appeared in March and has been rolled out over the past weeks. If you haven't noticed it yet, do log into your page. You should see PYMK  near the top right hand side with an updated note beside it - as per the screenshot above.  
Instead of the old column of recommendations with tiny photos, click on the box and you'll get recommendations laid out like clear business cards, with much larger photos, making it much easier to recognise those John Smith blasts from the past.  The company claims the recommendations are not only streamlined, but more accurate. Plus filtering results by company or school is just a case of clicking on the appropriate logo.
But the biggest practical change for me has been the (almost) endless list of people you may know (generally people with 2nd or 3rd level connections to you).  Gone are the handful of recommendations: now there's a world of potential. Particularly crafty is the way it makes you think you're nearly at the end of the list. 40 scroll-downs later, and I was still there, encouraged by finding a smattering of helpful people from times well past. 
Once you've been through a few pages of "business cards", you can't help noticing that the new layout really shows up the people without photos. Since LinkedIn has so many people on board, you can't guarantee a name and a job title will be enough to identify you. Faced with so much choice, even people that think highly of you will pass on by if they can't instantly see whether your listing is for the person they remember (or not).  That's why I believe it's now even more crucial to get your picture up there if you want more invitations to connect. 

I was going to show you a screenshot of the top end of my recommendations to let you see what the new results look like, but there was "a PR professional" without a photo, so I didn't feel I could. I'm ashamed to say that the number of people in my sphere of operations (publicity/ PR/ marketing) without photos just beggered my belief. I'm guessing their high visual standards for client work mean they just haven't found a photograph that is good enough yet.... but we of all people surely understand the power of personal branding? You don't get more personal than a face...
Once I noticed this photo omission, I saw it everywhere. But worse was to follow: photographers without photos! It may be a case of cobbler's bairns, but if a photographer can't take a decent self portrait, why should we believe they might do a good job on us? Then there were the online media specialists without a photo to optimise....  

Plus designers with really rubbish photos (imho). 
Do all of these people really want to turn away work? 
If so, why are they on LinkedIn?
Conversely, I did like Craig Mackie's Black and White pic with yellow border - he's the MD at SHINE - and he did. Richard Findlay's film-edged moody shot was both fun and apt for an entertainment lawyer (at Tods Murray LLP).

I felt rather sorry for the people who put up company logos in place of portraits on their personal page. Get a life, and boost the business! "The sale follows the face" is an old sales adage. That is especially true in high value B2B sales where relationships and good advice are the edge when price is measured in terms of budget impact, ROI and ease of use. 

Job titles are another fertile area for developing a stand-out feature in the midst of the long PYMK list. The "award" for the job title that I found the most intriguing on my PYMK show list must go to George Anderson, an  "Executive Coach for Disruptive Physicians" in Los Angeles. And the most interesting goes to Bill Jamieson of The Scotsman for "Rainmaker at SUNNY UPLANDS". I am also most curious about the Spanish tutor at Netherton farm near Inverness. It's either an enterprising farm diversification into language classes, or is it herding Spanish speaking cattle.... 
I thought the lady who listed herself as "a complaint handler" for BT was a brave tall poppy. 

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: PHPR TV Channel on YouTube: PHPR Ltd on LinkedIn Follow PennyHaywood on Twitter

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Anonymous LinkedIn Marketing said...

Sometimes, rather than a spam message from your brand-new connection, you’ll get two or three requests asking you to introduce your new connection to friends of yours — and make it snappy!

1 April 2015 at 07:59  

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