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Thursday, 23 August 2012

UK mobile recycler Redeem boosted by new O2 recycling contract




23 August 2012. Falkirk, Scotland, UK. Leading UK corporate mobile recycling company, Redeem has retained and extended its contract with O2 (Telefonica UK) after a competitive pitch which saw the company bringing ground-breaking recycling technology to its partnership with O2. The Falkirk company has developed a new mobile site for O2, believed to be a world first, which uses automatic mobile phone detection to determine which brand and model of mobile is being used – then automatically  offers a top recycling price for that device on the spot.
Redeem will also now deliver O2’s new recycling for businesses service, on top of the existing service for individual customers. To date, Redeem has processed over 500,000 mobiles for O2 Recycle, paying O2 customers more than £35 million for their old devices, making it the largest mobile phone recycler in Europe. That lead will grow as O2 Recycle for Business  takes off, recycling corporate mobile phones and electronic equipment for O2 business customers.
All profits generated by O2 from the recycling programme, are donated to O2’s Think Big programme, which offers young people aged between 13 and 25 in the UK the chance to receive funding, training and support to develop ideas or initiatives that can make things better for them, their community or surroundings. The recycling and reuse of handsets that Redeem enable, ensures they avoid ending up in landfill sites where they can cause pollution through the release of toxins as the phones deteriorate. It also extends unwanted phones useful life with all the global warming benefits this can achieve.
Redeem gives O2 fully audited and legislative compliance to meet their sustainability objectives. Plus Redeem’s own CSR programme and ethical supply chain standards are designed to support mobile operators’ CSR programmes and environment initiatives.
Simon Dunn, Redeem’s director of commercial development says “This is a great success story for Redeem – and a huge vote of confidence for a Scottish business.  The new contract is a further extension of the successful partnership we have developed with O2 over the past few years.  Over 90% of O2’s customer’s state they are extremely satisfied with our recycling service.   I am sure our continued focus on delivering an excellent customer experience has played a huge role in giving Telefonica UK the confidence when committing to another long term agreement with Redeem. We are completely focussed on maintaining our market leading electronic recycling service by further improving the value we offer and we will continue to innovate our service to meet the ever changing needs of both individual and business recycling customers. We are very excited and positive about the future.
"O2 Recycle has helped to liberate thousands of mobile phones which have been sitting in people's drawers across the UK. Now we will be tackling business phones with a well proven recycling service, helping companies do good for the environment and raise money for good causes whilst providing a reliable office recycling solution."  Gareth Rice, Head of Environment at O2
Founded as a specialist recycler in 1991, Redeem is now an award-winning company that recycles high volumes of hand held digital equipment, including mobile phones, tablets, satellite navigation, cameras and laptop computers. Redeem has recycling centres in the UK, Europe and Asia allowing the company to support a wide range of customers and a global client base. Redeem recently set up O2’s mobile recycling service in Slovakia: the first comprehensive mobile phone recycle and resale service in that country. The company extracts the maximum value from recycled electronic equipment with the aid of a global network of strategic partnerships. O2 Recycle for Business is at https://www.o2recycle4business.co.uk/.
ENDS (Background information follows)



About Redeem
Founded in Falkirk, Scotland, in 1991 as a print cartridge recycler, Redeem Ltd was formed in 1999.
Redeem recently acquired EMC (the data security and B2B specialist recycler based in Staffordshire, UK) and currently employ 135 staff in Scotland, the Republic of Ireland, Scandinavia and Hong Kong.
Redeem refurbishes and resells or recycles high volumes of a wide range of IT and electronic equipment including mobile phones, tablets, mp3 players, sat navs, digital cameras, consoles, laptop computers, CDs, DVDs, cartridges and games.
Redeem’s international clients includes mobile network operators, wholesalers, retailers, charities and direct consumers, such as O2 (Telefonica UK), Carphone Warehouse, Action Aid, Tesco Ireland and Sainsburys.
All devices are reused or disposed of in accordance with the WEEE directive. Re-used items are security and theft checked, data cleansed and sold in accordance with current legislation.
Redeem has certified ISO 9001 & 14001 compliance as a specialist waste carrier.
Awards Redeem has won include:
·         BITC Big Tick Small Company of the Year Awards (Business in the Community is a business-led charity for responsible business and CSR (Corporate Social Responsibility).
·         BITC Big Tick Standard of Excellence Vodafone Marketplace Innovation
·         BITC Big Tick Standard of Excellence Impact on Society Award
·         BITC Big Tick Standard of Excellence EDF Environmental Award
·         BITC Big Tick Standard of Excellence Eco-efficiency Award
·         National Business Awards CSR:  Business of the Year Finalist
·         The Quality Scotland Corporate Citizenship Award
·          
O2 Recycle holds the world record for the largest number of mobile phones to be recycled in one day. (Guinness Book of Records)



















PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.uk PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv PHPR Ltd on LinkedIn Follow PennyHaywood on Twitter

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UK Mobile Recycling Company Extends O2 (Telefonica UK) Service into Slovakia


19 July 2012, Falkirk, Scotland, UK.  Redeem Ltd, the international leader in recycling solutions for mobile network operators has extended its mobile phone re-sales and recycling partnership with O2 (Telefonica UK) into Slovakia.
In introducing the first ‘new for old’ mobile phone recycling initiative in Slovakia, Redeem is building its European platform on its existing partnership with O2 (Telefonica UK). Under the value recycling scheme, customers of O2 (Telefónica Slovakiacan trade-in their old mobiles in exchange for store credit in the form of an electronic voucher which can be spent at any O2 store in Slovakia. This will give them money off their choice of new phone or accessories. The amount of credit offered for each old handset is determined by Redeem’s market-leading competitive pricing system. The credit voucher is valid for three months and may be combined with other special offers and discounts. Vouchers can also be combined to buy one or more new phones.
In addition to offering customers the in-store trade-in facility, O2 (Telefónica Slovakia) in partnership with Redeem, will provide customers with the opportunity to buy refurbished handsets (including smartphones) at very competitive prices. This is the first time that fully refurbished phones have been offered through a major mobile network operator in Slovakia. All refurbished phones are sold under guarantee, having been fully restored by Redeem’s trained experts to original factory settings and data-wiped to US government standards.
The scheme is promoted by substantial local TV advertising and social media campaigns on Facebook and Twitter.

Opportunity for mobile phone operators to increase handset recycling
Redeem’s executive chairman, Trevor Bayley said, “Millions of phones are upgraded each year in Europe, but only around 10% are recycled. The recycling market is nascent in Slovakia and only around 12,000 mobile phones a year were being recycled before this initiative. We estimate that, in a population of 5.5 million, there are 6.5 million mobile devices when you allow for tablets, plus most people retain at least one old phone as a spare. We believe there is a huge opportunity for mobile operators to lead the way, meet their obligations under the WEEE directive - and boost their business. We aim to be in the global vanguard of that recycling drive.”
Redeem has led innovations in mobile phone recycling solutions with mobile operators for 12 years, managing their international recycling services for business, consumer and wholesale customers. Redeem now manages the largest mobile operator recycling programme in Europe, with centres in UK, Europe and Asia. It has also set up global partnerships to extract maximum value from recycled digital goods.

Good for operators, good for mobile users
Simon Dunn, Redeem’s director of commercial development adds, “We work hard to create an exceptional customer experience and currently 9 out of 10 customers would recommend our service to friends and family. Our research conducted on our O2 customers shows they remain loyal due to the convenience and value that recycling adds to their transactions. Our target is to dramatically increase the units recycled per year and offer competitive recycling programmes across the whole of Europe for mobile network operators.
Redeem was founded in 1991 as a specialist recycler and has grown into an award-winning, high volume recycler for a wide range of hand held technologies. The company is the European leader in iPad recycling innovation and currently provides a complete recycling solution for most business and consumer digital equipment, including mobile phones, tablets, satellite navigation, cameras and laptops. 



PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.uk PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv PHPR Ltd on LinkedIn Follow PennyHaywood on Twitter

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