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Thursday, 11 April 2013

Practical Action inspires 5x50 fund-raising action

Edinburgh PR agency founder, Penny Haywood Calder of PHPR on her bike at Portobello for charity
Penny Haywood Calder, founder of Edinburgh PR agency, PHPR Ltd on her bike for charity and fitness

With a face as bright as my Practical Action T-shirt, this is me today with 70k clocked up so far in the 5x50 challenge to walk, run, cycle 5k a day for 50 days. My 5x50 blog charts my challenge progress here.

I'm doing it to raise funds for Practical Action, the charity that was born out of the "Small is Beautiful" Ernst Shumacher Centre. Practical Action takes an incredible 1 million people out of poverty each year using technology developed in partnership with local people. Support their work through my VirginMoneyGiving page here.

I like to think there's some synergy (but not the scale) between Practical Action's ingenious use of technology and the way PHPR goes about using technology and ingenious content to help small businesses punch above their weight in today's uncertain economy, creating/securing livlihoods for people.

I am lucky enough to have been online since 1985. I started my own PR business a year later. I couldn't have set-up the business without a computer as I had no confidence that I would be able to afford admin support when I first started. The computer enabled me to do so much more, including my own admin until I got going properly. Plus it freed me from the 9-5 routine of working for a major bank's PR department. I am eternally grateful to technology for enabling me to do my own thing, and am happy to support Practical Action who are multiplying that effect x1 million each year to help free-up people around the world - fabulous effort. .

I am particularly proud to be using my PR and technology experience to work with Redeem, a Scottish mobile phone recycling and recommerce company with a great CSR offering that recently entered the Sunday Times Fast Track 100 list of fastest growing companies in the UK.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.uk PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv PHPR Ltd on LinkedIn Follow PennyHaywood on Twitter

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