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Wednesday, 22 May 2013

PHPR ups the rich content on Linkedin to boost online PR

Picture for Edinburgh PR agency PHPR on Linkedin
Just one of our 66,000+ original photos taken by Penny Haywood Calder for PHPR and clients 

Just took the opportunity to post some rich content - still photos mainly - to my Linkedin profile now that this facility is available. I see from Linkedin's blog, they started making this available at the start of May.
I reckon Linkedin is the best place for the owner of a B2B business like our Edinburgh PR agency to place optimised content (apart from the PHPR website and this blog) to enhance search results.
But the real reason is to make my profile look better and stand out. If you're logged in to Linkedin, that seems to work. If you are not, the pictures don't show up on the public profile. I haven't had time to see what new posting facilities are available on our company page yet.
If you want to follow suit and haven't got round to adding richer content to your Linkedin profile, here's my experience earlier today:
Hit 'Profile' then 'Edit' and click on a section to add relevant content. At the top right of each section you'll see 'Edit' plus a new button that looks like a box with a + added that has a little drop-down menu when you hover  that allow you to add pictures and other material by uploading a file or adding a link.
They say you can add content from your Pinterest boards with a link, but that didn't work when I tried and there was no obvious quick fix, so I opted for another tack rather than chase through forums for guidance.
I started posting individual pix, using the file upload option but that was tedious as I didn't see any batch upload option. Plus I doubted whether the Google+ tags and other optimisation elements were holding for SEO benefits.
So I loaded up a cross section of the visual content we've produced into a PowerPoint which I saved as a PDF and then loaded that as a file. That worked fine and allowed titles and content to boost SEO. It also goes some way towards defeating attempts to rip off the pix.
If you want to put up pix that are already stored online at any of the following, it may be worth seeing if a link will work. The named picture sources are:

  • 23hq 
  • meadd 
  • mlkshk 
  • mobypicture 
  • ow.ly pikchur 
  • Pinterest - doesn't work for me 
  • Questionable Content 
  • somecards 
  • twitgoo 
  • twitpic 
  • TwitrPix 
  • Twitter 


For presentations and socuments:

  • Prezi 
  • Scribd 
  • SlideShare 


Video has its own list, which includes YouTube.

Hope this inspires you and saves you some time.

Do let me know in the comments below if you have any further tips or experiences to add so I can test them out and incorporate them in my workshops and seminars to help other people.


PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.

URL: http://www.phpr.co.uk

PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv

  

PHPR Ltd on LinkedIn

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Friday, 17 May 2013

Edinburgh PR agency news







PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.

URL: http://www.phpr.co.uk

PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv

  

PHPR Ltd on LinkedIn

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Mobile recommerce specialist Redeem extends into 6 new countries with Estonian acquisition

PHPR international release for Redeem
Redeem specialises in electronics recycling for mobile network operators, retailers and large enterprises


Bathgate, Scotland, UK, 15th May 2013. Leading mobile recycler, Redeem Holdings Limited today announces the acquisition of its Estonian partner, UPR Global, a market leader in mobile phone recovery, reuse and recycling.   
 
Redeem currently operates in ten EMEA countries specialising in wholesale mobile electronics, recommerce and recycling. This latest move will add six new Nordic and Baltic countries to that list. Redeem is already the UK’s fastest growing recycling company* and the largest mobile recycler in Europe. This latest move further consolidates the company’s stated intention to expand throughout Europe.

UPR Global started in Estonia less than 3 years ago, buying second-hand mobile phones from consumers via the web. The business quickly expanded into Lithuania, Latvia and Finland.  Last year a partnership agreement opened up the Norwegian mobile phone recommerce market.  Today UPR runs mobile and smartphone handset as well as other popular handheld electronic device buyback programs for consumers, enterprises and mobile network operators (MNOs). UPR has established strong relationships with seven leading MNOs across the Nordic and Baltic regions aligning with Redeem’s future expansion strategy.


Redeem specialise in extracting the maximum value from traded-in mobile phone technology (recommerce)  to help network operators retain and acquire customers by making it affordable to trade up to the latest models.  Like Redeem, UPR handle all aspects of the recommerce operation for the mobile network operators: integrating innovative software to market and manage online and retail trade-in, collection and processing of the handsets and their ultimate resale or recycling.

Jorgen Berg, newly appointed CEO of Redeem OU, says, “Being part of the Redeem family allows us to access a lot of knowledge and experience. This brings us a unique opportunity to help grow Redeem as a global player by supporting MNOs and major enterprises in the Nordic Baltic region.”








Urvo Männama, founder of UPR and recently appointed business development director of Redeem OU, says, “Since our launch, UPR has enjoyed considerable operational successes and in the process delivered a great experience to our customers and clients. This acquisition brings together two great companies which are growing considerably. The combination of UPR Global and Redeem Holdings Limited, reinforced by the successful Redeem brand, will be a powerful force in international recommerce.”






Claes Svensson CEO of Redeem Holdings Limited says, “We are delighted that UPR will be our strategic platform for expansion into Baltic and Nordic countries.  On top of existing contracts and a strong portfolio of prospects, UPR brings us a lean cost-efficient organisation for sourcing and processing of second hand phones.  Over the last 18 months UPR has increased its turnover dramatically. We see good potential for further growth and our ambition is to triple that growth over the coming 12 months by developing the online and in-store tools in line with customers’ requirements, using UPR’s unique understanding of this marketplace. “

About Redeem


The Redeem group, founded in 1991, is an international environmental marketing services company.
With 150 employees in Scotland, England and Hong Kong, the group provides sustainable, data secure, recycling services to MNO and corporate clients throughout Europe, the Middle East and North America.


Redeem’s international clients includes mobile network operators, wholesalers, retailers, charities and direct consumers.

Redeem refurbishes and resells or recycles high volumes of a wide range of IT and electronic equipment including mobile phones, tablets, mp3 players, sat navs, digital cameras, consoles, laptop computers and games.

All devices are reused or disposed of in accordance with the WEEE directive. Re-used items are security and theft checked, data cleansed and sold in accordance with current legislation.


Redeem has certified ISO 9001 & 14001 compliance as a specialist waste carrier.

*Redeem has won a number of local and national business awards, the most recent being named the UK’s fastest growing recycling company in the Chartered Institute of Waste Management’s Fast 30 list.

Redeem is also on the 2012 Sunday Times Fast Track 100 list which shows that it is the third fastest-growing private company in Scotland and 41st in the UK.

About UPR Global


Established in 20010 UPR Global OU is the Scandinavian and the Baltic market leader in mobile phone recovery, reuse and recycling.
Currently UPR operates in six countries: Estonia, Latvia and Lithuania plus Norway, Sweden and Finland.
UPR Global’s head office is in Tartu, Estonia, with satellites in Kaunas, Lithuania; Helsinki, Finland, and partner in Oslo, Norway.

About Jorgen Berg

Mr Berg is a Swedish national and has 15 years experience in various senior sales, marketing and general management roles within Sony Ericsson. More recently he was responsible for running a €170m turnover business unit within Sony Ericsson covering Central Asia and Africa.  Prior to Sony Ericsson he spent 13 years with IBM in various sales positions with the latter three years at its headquarters in Paris within a group business development role.






PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.uk PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv PHPR Ltd on LinkedIn Follow PennyHaywood on Twitter

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Friday, 10 May 2013

Edinburgh Rock - and PR

picture of pastel coloured stripes and USP and PR lettering
Edinburgh Rock, USPs and PR


Sometimes an outsider immediately spots something that we take for granted. So it was with a relative from the Midlands, up here visiting Edinburgh. Now this lady is a superb cook with an excellent, refined palate. So when she insisted she absolutely had to get some Edinburgh Rock before she went back, she said something odd but interesting to a PR: "There's nothing else like it. It's hard to explain, but it's unique."

For those of us brought up here, Edinburgh Rock is part of our childhood. It's no big deal.
For the record, I have to say the nearest I can come to a decription is that: it's a soft pastel coloured rock in a variety of colours with a crumbly texture, an interesting taste and crucially, it melts lingeringly on the tongue.

For me this was a classic example of being too close to something to spot its special qualities in comparison to all its competitors. The thing that makes it stand out: it's USP (unique selling proposition).

I know when I started up in business 27 years ago, I struggled to come up with my USP, yet I knew (perhaps more than most given my profession) that without a clear description of my services, how could I expect others to understand what I do and spread the word? Sheer commercial necessity forced me to apply my mind and test out various versions.
But I always found it dead easy to do for others.
I was too close to see the wood for the trees.

I went through some reasonable iterations of USPs with feedback from others and help from business coaches. My USP progressed as my business developed through PR, editing services, through to PR and content marketing to todays version: getting B2B clients noticed online and in the media.
No doubt it will change again. I notice that people are noting and remembering my current email signature: Helping businesses grow for over 20 years and three recessions
It's perhaps not 'PR' or 'B2B' specific enough but it certainly helps me stand out from the crowd of  'experts.'



PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.uk PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv PHPR Ltd on LinkedIn Follow PennyHaywood on Twitter

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Wednesday, 8 May 2013

How to go video viral without passing on a cold

PHPR on a classic online PR viral video success
Will it blend viral video


Sometimes the best blog posts are kick-started by stumbling over the same topic several times in the course of the day. And today I had two conversations about viral video at this morning's 4networking group in Leith, Edinburgh. Then spotted the inimitable Seth Godin had posted a typically short and to the point piece.
"Make an impact on just one person. Even better, make it so they can't sleep that night unless they choose to make a difference for just one other person by sharing your message with them."

Then came across a great long blog on a membership site that's closed to non members, so no point in posting the link. But the bit that leapt out at me from all the usual stuff about chosing subjects most people can relate to, and avoiding commercials hit me fair and square - Be Fearless! Rightly pointing out that this is where most companies fall down as they don't want to risk looking foolish. But the real risk is wasting time and money being bland and unmemorable, creating no impetus for people to spread the word.

Zero risk = zero reward, but too much risk can be dangerous.

Just think of the traction the famous "Will it blend" videos got for Blendtec. Yes, there was a risk that the company founder and inventor might have  looked foolish. He was good at verging on the edge of potential explosions, not to mention possibly breathing in noxious-looking fumes (remember the be fearless maxim?). But someone who can blend a billiard ball, and a new iPhone with an equally straight face commands respect. Respect for their sense of fun and faith in their appliances.

That campaign took time. Today's viral videos may be faster but are almost certainly given a promotional push and will need a budget that allows for several attempts and the possibility of failure, plus a fair amount of granularly detailed promotional work.

My personal favourite is still Herding cats by UPS. Classic.


PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK. URL: http://www.phpr.co.uk PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv PHPR Ltd on LinkedIn Follow PennyHaywood on Twitter

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