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Tuesday, 18 June 2013

Edinburgh PR news round-up from PHPR







PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.

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Redeem pays £50m to Telefónica (O2) customers for traded-in mobile phones


Bathgate, Scotland, UK. Leading mobile recycler, Redeem Holdings Limited is delighted to announce that payments to O2 customers (a subsidiary of Telefónica S.A) for traded-in mobile phones has exceeded £50 million since they launched O2 Recycle.
Redeem in partnership with O2 created O2recycle.co.uk in 2009. The specialist wholesale recommerce and recycling company won the business with an ambitious 3- tier plan that laid the foundations for today’s partnership.

  1. The first element was a commitment to pay out more to customers regardless of the network they were on. 
  2. Secondly, Redeem saw how to leverage responsible recycling and recommerce to generate substantial cash for O2’s impressive Community programme: Think Big.  
  3. Thirdly, Redeem had the marketing and collection systems for large scale corporate electronic recycling that could be re-branded to provide a better experience for O2’s customers.  Those systems have now evolved into a full multi-channel solution using innovative software to market and manage the collection and processing of traded-in handsets online and from retail outlets. The company also manages world class data-wiping and refurbishment of the handsets, plus their ultimate resale or recycling. This system means no handsets go into landfill sites. 

Redeem’s commitment to O2 was further rewarded as their service was extended to their Voice channel and last year, they helped establish O2’s first corporate recycling channel plus introduced mobile recycling to Slovakia with O2’s parent company, Telefónica.

Claes Svensson CEO of Redeem says, “We are delighted to have come this far with Telefónica. Since we started out at the beginning of 2009, we have become fully embedded as a partner within Telefónica’s UK business.  To say we’ve paid customers over £50 million and have contributed over £2 million to Think Big is an incredible achievement. It epitomises the hard work that has gone in from everyone at Redeem and Telefónica to make our proposition such a success.”  He continued, “It’s encouraging to see that both parties realise the strength of O2 Recycle as a unique selling proposition.

“Key changes are increasing the importance of mobile handsets’ trade-in prices. The O2 Refresh tariff launch has already increased demand for the latest technology and that will further increase with arrival of O2’s 4G network due to launch this summer. All of this means the trade-in value of handsets has become a critical part of the smartphone purchasing decision, regardless of the network. Looking forward, we will continue to innovate and drive excellence in customer experience throughout the Telefónica regions in which we operate.”

Redeem is already the UK’s fastest growing recommerce company* and the largest mobile network operators (MNO) mobile recycler in Europe, thanks to its partnership with Telefónica. In the competitive recommerce  market for used mobile handsets, Redeem has carved a niche specialising in helping MNOs attract and retain their customers. They do this by marketing high value trade-in deals for used equipment, allowing MNO customers to trade-up to the latest smartphones. Redeem also extracts the maximum value from the recycled electronic equipment for MNOs through a global network of strategic partnerships. O2 donate all the proceeds of their recycling scheme to their Think Big initiative, which supports young people and community activities.

Think Big is a major pillar in Telefónica’s outstanding overall environmental performance. Last month Telefónica was named the foremost leader in carbon management among global digital and telecommunications service providers. The company was listed 4th on the ET Europe 300* and 5th ET Global 800#.

Nicky McGroarty, head of Telefónica UK supply chain added, “Working with Redeem has been a long-standing success as their ethos and commitment to the environment and corporate responsibility is matched by their investment in innovative technology and willingness to offer added value. This approach matches our own commitment to offer the best possible experience to customers.

“As value and affordability becomes central to O2’s continued growth, Redeem, through O2 Recycle, has established a channel that can provide our customers with the opportunity to offset the cost of their new device with the trade-in value of their old device. Not only does this align with our strategy of offering customers the best possible experience but it also contributes significantly to our Think Big programmes, something that is close to everyone’s heart at O2”.

*Chartered Institute of Waste Management’s Fast 30 list
#The tables were compiled by the independent NGO: The Environmental Investment Organisation (EIO). Their Environmental Tracking Carbon Ranking series is the only public database of its kind and includes companies based on their market size, irrespective of their green credentials.
ENDS (background information follows on Redeem and Telefónica)

ABOUT REDEEM: www.redeem.co.uk
Redeem Holdings Ltd, founded in 1991, is an international environmental marketing services company.
With 150 employees in Scotland, England and Hong Kong, the group provides sustainable, data secure, recycling services to MNO and corporate clients throughout Europe, the Middle East and North America.
Redeem’s international clients includes mobile network operators, wholesalers, retailers, charities and direct consumers.
Redeem refurbishes and resells or recycles high volumes of a wide range of IT and electronic equipment including mobile phones, tablets, mp3 players, sat navs, digital cameras, consoles, laptop computers and games.
All devices are reused or disposed of in accordance with the WEEE directive. Re-used items are security and theft checked, data cleansed and sold in accordance with current legislation.
Redeem has certified ISO 9001 & 14001 compliance as a specialist waste carrier.
*Redeem has won a number of local and national business awards, the most recent being named the UK’s fastest growing recycling company in the Chartered Institute of Waste Management’s Fast 30 list.
Redeem is also on the 2012 Sunday Times Fast Track 100 list which shows that it is the third fastest-growing private company in Scotland and 41st in the UK.

ABOUT TELEFÓNICA
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. From this outstanding position in the industry, and with its mobile, fixed and broadband businesses as the key drivers of its growth, Telefónica has focused its strategy on becoming a leading company in the digital world. The company has a significant presence in 24 countries and a customer base that amounts close to 316 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.O2 donates the proceeds of recycling mobile phones to their Think Big youth and environment initiative.


PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.

URL: http://www.phpr.co.uk

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Thursday, 6 June 2013

Edinburgh PR News Round-up







PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.

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Redeem Holdings Ltd, the UK’s fastest growing recycling company announces a new strategic partnership with Blancco, the global leader in certified data erasure and reuse solutions.
Redeem’s CEO Claes Svensson said, “As a gold member of Blancco’s  mobile partner programme, we can now offer our own mobile network operator and corporate  partners the most certified data erasure system in the world allowing us to ensure the traded-in mobile handsets and digital equipment we recycle are processed to the highest possible data security standards.”
Kim Väisänen, CEO and Co-Founder of Blancco said, “We serve thousands of corporations and hundreds of IT asset recycling, refurbishing and remarketing centres worldwide. Our software makes it possible for a single operator to erase more than one hundred computers or mobile phones a day. We are delighted to add Redeem to our customer list and we are confident that we bring an unparalleled level of efficiency and secure data erasure solutions to Redeem’s impressive client list. We look forward to working with them.”

Blancco Mobile guarantees 100% secure erasure of all internal and external smartphone memory, ensuring information such as emails, contacts and text messages are permanently erased. Blancco Mobile facilitates safe reuse or resale of the mobile phone by providing post-erasure reports for audit compliance and proof of erasure. Blancco Mobile supports IOS, Android, Blackberry, Symbian and Windows Mobile platforms.

Features and Benefits of Blancco Mobile include:
1.       Mitigation of data breaches, legal liabilities and damage to brand
2.       Global compliance with security and privacy regulations
3.       Fully automated, fast, secure, remote erasure
4.       A managed asset disposal process, including erasure audit trail.

Redeem’s leading environmental solutions cover safe disposal and recycling of electronics and mobile phones for mobile network operators and other major corporate clients. As smartphones and tablets rapidly evolve, Redeem are able to extract the maximum value from traded-in mobile technology, making it affordable for mobile network operators’ customers to trade up to the newest models. Approximately 95% of the mobile devices recycled by Redeem are put up for resale in accordance with current WEEE directive regulations after security, theft checking, and data erasure.
Redeem currently operates in ten overseas markets, including entering Slovakia and Israel in the last six months. Redeem is now 41st on the Sunday Times Fast Track  list of the 100 fastest-growing companies in the UK and tops the Chartered Institute of Waste Management’s Fast 30 list as the number 1 fastest growing recycling company in the UK.
ABOUT REDEEM: www.redeem.co.uk


  • The Redeem group, founded in 1991, is an international environmental marketing services company.
  • With 150 employees in Scotland, England and Hong Kong, the group provides sustainable, data secure, recycling services to MNO and corporate clients throughout Europe, the Middle East and North America.
  • Redeem’s international clients includes mobile network operators, wholesalers, retailers, charities and direct consumers.
  • Redeem refurbishes and resells or recycles high volumes of a wide range of IT and electronic equipment including mobile phones, tablets, mp3 players, sat navs, digital cameras, consoles, laptop computers and games.
  • All devices are reused or disposed of in accordance with the WEEE directive. Re-used items are security and theft checked, data cleansed and sold in accordance with current legislation.
  • Redeem has certified ISO 9001 & 14001 compliance as a specialist waste carrier.
  • *Redeem has won a number of local and national business awards, the most recent being named the UK’s fastest growing recycling company in the Chartered Institute of Waste Management’s Fast 30 list.
  • Redeem is also on the 2012 Sunday Times Fast Track 100 list which shows that it is the third fastest-growing private company in Scotland and 41st in the UK.

ABOUT BLANCCO


Blancco is the proven data erasure solution for millions of users around the globe. As the global leader in data erasure and computer reuse solutions, Blancco offers the most certified data erasure solutions within the industry. The company serves users across a wide range of industries, including banking, finance, government and defence. The company’s products are highly valued by IT asset disposal professionals around the world. Blancco operates from an extensive network of international offices and partners across Europe, North America, the Middle East, Russia, Asia and Australasia. 

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.

URL: http://www.phpr.co.uk

PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv

  

PHPR Ltd on LinkedIn

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