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Thursday, 17 October 2013

Great to see Bathgate-based mobile recycler, Redeem doing so well. They have just announced that they are moving into Brazil at the start of November. Although Redeem is often described as a recycler, the company is an international environmental marketing services company that runs the handset trade-in or buy-back schemes for major MNO (mobile network operators) and corporate clients throughout Europe, the Middle East and North America. 
Certainly, the Brazilian opportunity looks huge. The Latin America region is estimated to have seen a 77% increase in sales of smartphones this year.
Redeem's entry into Brazil is in partnership with Intellibox, which allows Redeem to use the Intellibox system to automatically access a customer’s handset and provide an instant buy-back price and payment voucher. Redeem are already acknowledged as one of the UK's fastest growing companies according to the Sunday Times Fast Track 100. As PHPR has a long history of involvement in both technology and environmental performance, we are particularly proud to be publicising Redeem's moves into foreign markets.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.

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