Redeem expands European mobile buy-back footprint with Envirofone acquisition
Redeem is headquartered at the Pyramids Business Park near Edinburgh. |
Delighted to report that Redeem Holdings has acquired Eazyfone Limited, trading as Envirofone, a leading consumer mobile recycling brand. This will increase Redeem's processing capacity and provide access to new sales channels in new markets across the world
Claes Svensson CEO of Redeem Holdings Limited says, “This addition to Redeem’s portfolio improves our capability to deliver market-leading buy-back, trade-in, refurbishment and wholesale solutions for mobile network operators, retailers, corporates and consumers across Europe.”
In the UK alone, Envirofone’s consumer focus opens up an estimated £11 billion* direct-to-consumer market for Redeem, with around 124.5 million unused handsets thought to be languishing in British homes.
PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.
URL: http://www.phpr.co.uk
PHPR TV Channel on YouTube: http://www.youtube.com/user/PHPRtv


Labels: buy-back, Envirofone, MNO, mobile network operators, mobile phones, mobile recycling, recommerce, Redeem


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