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Monday, 2 March 2015

Capitalising on hand gestures - literally!

This video discusses interesting new research at Leeds University showing that the pitch delivered with the best combo of words and gestures tends to win investment pitches.

Most people that know me know I'm very keen on helping businesses grow through PR and online marketing. After all, that's what I've chosen to do in my day job as founder of PHPR.

As the immediate past Edinburgh area governor for Toastmasters International, I also spend a considerable amount of my free time voluntarily helping people boost their presentation skills to boost their own, or their business' prospects.

That's why I found this FT Business School video irresistible as it covers how savvy business owners turn hand gestures into cash, quite literally.

If you need an inexpensive forum to practice your public speaking and gesturing skills, the not-for-profit Toastmasters Clubs will give you structured training projects plus speaking practice, evaluation and feedback. There's over 14,500 clubs in 126 countries and you can find the club nearest you at - scroll down for the club finder.

PR blog posted by Penny Haywood Calder at PHPR Ltd, Edinburgh, UK.


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